Using hashtags on Instagram has always been a key part of content creation/curation, but do they really add any benefits? There is a popular misconception on what hashtags are used for. In this post, we will discuss the use of hashtags and whether or not they are important to account success.
What do Hashtags do?
Hashtags are great for account branding. Whether you are using Instagram for you own personal page or business, hashtags allow your content to have an identity of its own. For example, if you run a popular fashion blog on Instagram, then you might include your brand name as a hashtag for your content. This will put your identity onto the content published, in which your audience can use the hashtag to view content from, or related, to your page. Another benefit of using hashtag branding is the possibility of other influencers using your hashtag on their content, thus increasing your brand exposure. There are many pages that have become a household-Instagram-name, in a sense.
Apart from branding, categorizing your Instagram account’s content is very important for the success of your page. Whenever you publish material to your page, you should use hashtags that are directly related to the content. For example, if your account’s content centers around luxury automobiles, then your hashtags should look something like this: #luxurycars, #exoticcars, #fineautomobiles, #hypercars, #luxurywhips, etc. By using hashtags related to your content, you make it easier for your target market to reach your page. Using hashtags that are unrelated to your page will mess up your categorization. Remember, Instagram’s algorithm revolves around relevancy, in which content is suggested to users based on what they engage with the most. If you want to reach your target audience, then you will have to use hashtags that places them at the forefront.
Another benefit of using hashtags is the visibility it allows for content. Along with categorization, visibility is very important for your content to be found. You should focus on using hashtags that you will be able to reach the “Top Posts” lists, in which users viewing content through these specific hashtags will be more likely to find your material. For example, unless you are getting an average of 5,000 likes per post, then you shouldn’t use hashtags that contain millions of posts, instead, you should use hashtags that are still relatively popular, but are attainable in reach. This will take some experimenting on your part, but it is vital for your content to become successful.
Hopefully this will help you in your own Instagram use, and as always, please leave a comment below or send us an email if you have any questions or concerns!