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Monetizing Your Instagram Account

So you want to start making money off your Instagram account(s), but you have no clue where to start. There are many different revenue streams for you to earn some extra cash by simply running your account. Note, however, that most Instagram earners have established somewhat of a large network of followers, have exceptional influence over their audience, and receive high engagement levels on their content. If you have not developed your Instagram influence to this level, there are still several methods to profit using the platform!

Below are some of the monetizing routes I frequently pursue to earn easy cash!

  1. Advertising

One of the most common procedures to monetize an Instagram account is by selling shoutouts. A shoutout is when an Influencer advertises other user’s businesses or accounts to increase their social influence. There are a number of shoutout services that you can propose to your customers, but I mainly use two methods: story and time-specific posts.

  • Story Shoutouts – Instagram’s story feature is one of the most beneficial methods for earning fast cash. Its simple structure makes the service very convenient for marketing purposes, as it does not spam your feed with advertisement posts. Story shoutouts are becoming one of the most common monetization services that Instagram influencers are profiting from. This form of advertising is usually fairly cheap, with most prices ranging anywhere from the $5-$100 range, depending on your average engagement and total follower count. Sure, you may not make an enormous amount of money selling story advertisements, but its price-friendliness allows for larger quantities of customers. Selling more for less can add up!

 

  • Advertisement Posts – Unlike story shoutouts, advertisement posts are where you market one’s material directly through your page. This includes creating a product/service placement and posting it straight to your timeline. These types of promotions are usually time-oriented, in which you determine the duration of the advertisement. Common durations are 1 hour, 3 hours, 6 hours, 12 hours, 24 hours, or permanent. Usually accounts that have a fairly large following implement advertisements into their strategy. Of course, you will need to have different prices for each type of promotion and the advertisement duration. For example, a 100k follower page that averages 6,000 likes might have prices such as:
    • 1 Hour = $10
    • 3 Hours = $20
    • 6 Hours = $30
    • 12 Hours = $40
    • 24 Hours = $50
    • Permanent = $100

Remember, prices will vary depending on the size and engagement of your account, the niche that you are in, and your competitor’s pricing. A good way to determine what you should charge for advertising is by direct messaging or emailing accounts in your niche and finding out what their prices are. Some users might not give this information away, fearing that you are attempting to steal their customers, but there are plenty of influencers that will be willing to help you. *Send me an email through the “Contact” tab in the menu above for more information*.

2. Create a product/service to sell

Another way you can earn some cash from your Instagram account is by creating a product or a service to sell to your audience. Sites such as ViralStyle or Teespring are great websites that allow you to create your own products to sell. *Note, you need to have a very engaged audience to sell products.

3. Sell Your Account

If you’ve built your account to your satisfaction, and maybe don’t have enough time to run it anymore, then you can sell it off! This is a very common practice in the world of social media influencing. You will need to have a pretty solid follower base and engagement level to earn a good payday, however. Our favorite application to buy and sell account on is Flipmass. Once you have completed the sign-up process, you are ready to buy/sell social media accounts in a very simple, easy to use marketplace.

4. Affiliate Marketing

To ease the explanation process, we have included a very informational video on how to use affiliate marketing to earn some cash!

 

If you would like to earn some cash, maybe even start a new career, then try out some of these methods! As always, if you have any questions or concerns, do not hesitate to send us an email! Thanks for reading!

 

 

 

 

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